WHAT'S INCLUDED?

In this overview course, students learn how the Internet integrates within an organization’s Marketing Mix, how it is used to target specific audiences, and defines and reviews key terms and elements associated with Internet marketing.  It also provides an introduction to the other course modules including Pay Per Click Advertising, Search Engine Optimization, Social Media, Content Strategies, and Mobile Marketing.

AN INTRODUCTION TO ONLINE MARKETING

Internet marketing is an exciting and effective promotional specialty that has grown faster than any marketing medium ever has. Broader marketing, increased sales, improved customer service, reduced costs and improved customer data collection are just a few of the benefits companies are receiving as they develop their Internet marketing strategies.

In this overview course, you will learn what it takes to market and promote a successful business solution online.  You will learn how Internet marketing fits into the marketing mix.  You will analyze market trends and case studies, and discuss strategies for acquiring and retaining target customers online.  You will also learn what it takes to maintain a successful Internet marketing program and how to measure results vs. marketing objectives.  In addition, this course addresses all of the creative and technical aspects of maintaining a marketing website including the importance of web design, web development, advertising, public relations, and sales. This course also reviews key concepts such as: content development, pay per click and display advertising, search engine optimization, email marketing, affiliate marketing, social media, mobile marketing, blogs, videos, viral marketing, ethical issues, privacy issues and Web analytics.

Students will learn using a variety of instructional media including interactive case studies, lectures, demonstrations, exams, and developing a group or individual course project.

With completion of all six tracks and the eMarketing Externship program, you will receive job placement assistance. eMarketSphere is backed by a college with nearly 20 years of job placement assistance experience in many different verticals. Learn where to look for jobs, and present a dynamic resume that sets you apart from the competition. Everyone is calling the current economy a recession. For internet marketing, the new economy is just beginning. Stay current, and stay relevant.

HOW DOES IT WORK?

This is an interactive 100% online course which includes how-to video content and exercises. Students will study at a pace which suits their individual needs while instructors are always available for help. Expect to commit approximately 12 hours a week to this course.

Please Note: To get the full benefit of this course, complete the entire Master Certificate in Internet Marketing  and allow us to assist you in job placement.

WHAT WILL YOU LEARN?

• Integrate Internet marketing with the marketing mix.
        Clearly define the marketing four “P’s” and how Internet marketing plays a role in each.
• Determine the most effective factors for building customer loyalty on the Internet.  
       Discuss the various ways organizations can provide effective communication and customer service applications.
• Develop unique content that reinforces the organization’s branding strategy.  
       Determine what the sources of content within an organization are, and how to get that content into appropriate format for use on the Web.
• Understand online promotional tools to increase customer acquisition rates.  
  Compare and contrast pay per click advertising, search engine optimization, social media, affiliate marketing, email marketing and mobile marketing.
• Differentiate between business-to-business and business-to-consumer Internet marketing applications.  
  Clearly understand the target audience and what promotional applications are appropriate for each target audience.
• Address ethical and privacy issues related to Internet marketing.  
  Be familiar with CAN-SPAM, COPPA, HIPPA, privacy and other regulations as it relates to the course project.
• Determine the most effective measurements for analyzing and comparing actual Internet marketing results to the goals and expectations of the organization.
  Understand how to develop appropriate benchmark goals and the tools available for analyzing online marketing results. 

THE eMARKETSPHERE PROMISE TO OUR STUDENTS

We design Internet marketing courses that are practical and hands-on. We don't bore you with knowledge you don't need; only solid, focused professional knowledge that will get you ahead. No unnecessary fluff.

CHECK OUT THE OTHER COURSES

Remember, the Master certificate in Internet Marketing is composed of six courses and one optional externship. Check out the other five courses and our externship program:

> Internet Marketing Foundations [8 weeks, 100% online]
> Intermediate Media Marketing    [8 weeks, 100% online]

> eMarketing Externship

As of 2009, 74% of the population in the United States was using the Internet… but do you know how to direct this kind of traffic for the benefit of your company?

This is what it’s like when you begin to really develop your business (or your company’s) online using the skills gained in the Masters Certificate in Internet Marketing. Internet marketing can be a daunting landscape to the untrained eye, which is what makes this quick but comprehensive course a necessity for anyone who wants to cash in on this potential.

This Master Certificate in Internet Marketing will give you a step-up over your colleagues. Graduating from our program will equip you with an armory of knowledge for your organization’s advancement and success during this dawn of unlimited Internet potential.

-Advance your marketing career.
-Charge in a new direction.
-Conquer your competition.

Gain valuable insight with courses in Internet Marketing Foundations, Intermediate Media Marketing, and Advanced Media Marketing.

Just a few critical topics that you can expect complete coverage on:

• Generating leads and sales
• Dominating local search
• Mastering SEO and long tail keywords
• Email best practices and the CAN-SPAM compliance
• Advanced Search and Content Campaign creation
• Online reputation management
• And so much more...

We Promise You…

The Master Marketing Certificate program is designed to be practical and hands-on. We don't bore you with knowledge you don't need; only solid, focused, professional knowledge that will get you ahead. No unnecessary fluff.

Our Master Marketing certificate is composed of the following three courses and externship.

Internet Marketing Foundations [8 weeks, 100% online]
Intermediate Media Marketing [8 weeks, 100% online]
Advanced Media Strategies [8 weeks, 100% online]

eMarketing Externship (1 month, optional)

WHAT'S INCLUDED?

The first of our three 100% online marketing courses is where most people should start. Don’t feel discouraged if your background does not include marketing, because during this 8 week long basic foundations course, you will learn how to:

• Plan a campaign professionally and efficiently
• Utilize all platforms for marketing
• Generate leads
• Close sales
• Report results with the upmost accuracy and in a way which proves useful for future campaigns.

This course provides the skeleton for internet marketing’s core principles:

• Internet Campaign planning
• Paid search
• SEO Basics

This is just the beginning. And while these courses will benefit every aspect of a large company and sales team, it is designed for the individual looking to increase their professional value. By learning step-by-step, the ways to exhaust analytics and metric measurement, you will be fully qualified to the next step into affiliate marketing.

As an example, eMarketSphere will showcase a real company called Boots on the Roof. 'Boots' was an out-of-the-box idea that became a successful business model when these exact marketing strategies were applied. They currently are a much larger company, dominating their competition in less than a year.

HOW DOES IT WORK?

This is an interactive 100% online course which includes how-to video content and exercises. Students will study at a pace which suits their individual needs while instructors are always available for help. Expect to commit approximately 12 hours a week to this course.

Please Note: To get the full benefit of this course, complete the entire Master Certificate in Internet Marketing and allow us to assist you in job placement.

WHAT WILL YOU LEARN?

• How to generate revenue quickly
  Build Internet Campaigns on leading search engines such as Google, Yahoo, Facebook, and MSN.
• Measure, analyze and improve campaign performance
  Learn strategically how to analyze website traffic and set up metrics to measure your marketing campaigns.
• Dominate the local search market
  Tackle the local search market and ensure your business has an optimum placement to receive maximum ROI.
• Use Search Engine Optimization to get free leads & Sales
  Maximize your website for free traffic from the search engines.
• Learn Web Analytics to get a competitive advantage over your competition
  Learn how to set up a KEY PERFORMANCE indicators (KPI) to analyze and measure website traffic.
• Case study
  Witness how a real profitable organization used Internet Marketing to generate a majority of its revenue

THE eMARKETSPHERE PROMISE TO OUR STUDENTS

We design Internet marketing courses that are practical and hands-on. We don't bore you with knowledge you don't need; only solid, focused professional knowledge that will get you ahead. No unnecessary fluff.

CHECK OUT THE OTHER COURSES

Remember, the Master certificate in Internet Marketing is composed of three courses and one externshop. Check out the other two courses and our externship:

> Intermediate Media Marketing [8 weeks, 100% online]
> Advanced Media Marketing [8 weeks, 100% online]

> eMarketing Externship

WHATS INCLUDED?

The second course in our Master Marketing Certificate in Internet Marketing certificate track builds on the foundations course. Students will learn about building websites rapidly using open source Content Management Systems. These systems (generally called CMSs) are an insider trade secret in the marketing world and they allow very quick deployment of search-engine-friendly websites at an extremely low cost. Website design companies charge their customers thousands of dollars to make websites that they can whip up in a day using a CMS.

Next, you will learn proper email marketing by delving into the critical legal aspects and best practices. The course also discusses the critical concept of 'conversion'. Your success as an Internet marketer will be almost entirely based on how well your email and web campaigns convert, making this is a must-learn topic.

We will also be discussing the best practices of keyword research. Knowledge of these best practices can make you an instant hero in the marketing department and give your company a clear edge over the competition. You will thoroughly explore the advanced tools available for media measurement. There is also a very interesting overview on the importance of link building, which includes actionable strategies and discusses various link trading programs for clear understanding.

HOW DOES IT WORK?

This is an interactive 100% online course which includes how-to video content and exercises. Students will study at a pace which suits their individual needs while instructors are always available for help. Expect to commit approximately 12 hours a week to this course.

Please Note: To get the full benefit of this course, complete the entire Master Certificate in Internet Marketing and allow us to assist you in job placement.

WHAT WILL YOU LEARN?

• Building websites faaaast 
  Understand Content Management Systems (CMS) and choose which one is the best fit for you.
• Campaign planning
  Create an effective marketing campaign that engages your audience, targets their needs, and converts.
• Email marketing best practices and the law
  Keep up-to-date and successfully implement email best practices and CAN SPAM laws.
• Conversion - the elephant in every marketing room
  Maximize conversion rates through proper usage of A/B and Multivariate tests.
• Good content, quality of traffic - (Content is KING!)
  Write SEO friendly content that will help improve search engine ranking.
• Best practices for keyword research
  Strategically analyze and research both short and long tail keywords.
• Link Building overview into linking, and link trading programs
  Effectively manage, analyze, and implement link trading programs.
• Google and Yahoo certifications
  Successful completion of this course will provide you the knowledge to become Google and Yahoo certified.

THE eMARKETSPHERE PROMISE TO OUR STUDENTS

We design Internet marketing courses that are practical and hands-on. We don't bore you with knowledge you don't need; only solid, focused professional knowledge that will get you ahead. No unnecessary fluff.

CHECK OUT THE OTHER COURSES

Remember, the Marketing certificate in Internet Marketing is composed of three courses and one externship. Check out the other two courses and our externship:

> Internet Marketing Foundations [8 weeks, 100% online]
> Advanced Media Marketing [8 weeks, 100% online]

> eMarketing externship