WHATS INCLUDED?
The second course in our Master Marketing Certificate in Internet Marketing certificate track builds on the foundations course. Students will learn about building websites rapidly using open source Content Management Systems. These systems (generally called CMSs) are an insider trade secret in the marketing world and they allow very quick deployment of search-engine-friendly websites at an extremely low cost. Website design companies charge their customers thousands of dollars to make websites that they can whip up in a day using a CMS.
Next, you will learn proper email marketing by delving into the critical legal aspects and best practices. The course also discusses the critical concept of 'conversion'. Your success as an Internet marketer will be almost entirely based on how well your email and web campaigns convert, making this is a must-learn topic.
We will also be discussing the best practices of keyword research. Knowledge of these best practices can make you an instant hero in the marketing department and give your company a clear edge over the competition. You will thoroughly explore the advanced tools available for media measurement. There is also a very interesting overview on the importance of link building, which includes actionable strategies and discusses various link trading programs for clear understanding.
HOW DOES IT WORK?
This is an interactive 100% online course which includes how-to video content and exercises. Students will study at a pace which suits their individual needs while instructors are always available for help. Expect to commit approximately 12 hours a week to this course.
Please Note: To get the full benefit of this course, complete the entire Master Certificate in Internet Marketing and allow us to assist you in job placement.
WHAT WILL YOU LEARN?
- Building websites faaaast
Understand Content Management Systems (CMS) and choose which one is the best fit for you. - Campaign planning
Create an effective marketing campaign that engages your audience, targets their needs, and converts. - Email marketing best practices and the law
Keep up-to-date and successfully implement email best practices and CAN SPAM laws. - Conversion - the elephant in every marketing room
Maximize conversion rates through proper usage of A/B and Multivariate tests. - Good content, quality of traffic - (Content is KING!)
Write SEO friendly content that will help improve search engine ranking. - Best practices for keyword research
Strategically analyze and research both short and long tail keywords. - Link Building overview into linking, and link trading programs
Effectively manage, analyze, and implement link trading programs. - Google and Yahoo certifications
Successful completion of this course will provide you the knowledge to become Google and Yahoo certified.
THE eMARKETSPHERE PROMISE TO OUR STUDENTS
We design Internet marketing courses that are practical and hands-on. We don't bore you with knowledge you don't need; only solid, focused professional knowledge that will get you ahead. No unnecessary fluff.
CHECK OUT THE OTHER COURSES
Remember, the Marketing certificate in Internet Marketing is composed of three courses and one externship. Check out the other two courses and our externship:
> Internet Marketing Foundations [8 weeks, 100% online]
> Advanced Media Marketing [8 weeks, 100% online]
> eMarketing externship
