WHAT'S INCLUDED?
The first of our three 100% online marketing courses is where most people should start. Don’t feel discouraged if your background does not include marketing, because during this 8 week long basic foundations course, you will learn how to:
- Plan a campaign professionally and efficiently
- Utilize all platforms for marketing
- Generate leads
- Close sales
- Report results with the upmost accuracy and in a way which proves useful for future campaigns.
This course provides the skeleton for internet marketing’s core principles:
- Internet Campaign planning
- Paid search
- SEO Basics
This is just the beginning. And while these courses will benefit every aspect of a large company and sales team, it is designed for the individual looking to increase their professional value. By learning step-by-step, the ways to exhaust analytics and metric measurement, you will be fully qualified to the next step into affiliate marketing.
As an example, eMarketSphere will showcase a real company called Boots on the Roof. 'Boots' was an out-of-the-box idea that became a successful business model when these exact marketing strategies were applied. They currently are a much larger company, dominating their competition in less than a year.
HOW DOES IT WORK?
This is an interactive 100% online course which includes how-to video content and exercises. Students will study at a pace which suits their individual needs while instructors are always available for help. Expect to commit approximately 12 hours a week to this course.
Please Note: To get the full benefit of this course, complete the entire Master Certificate in Internet Marketing and allow us to assist you in job placement.
WHAT WILL YOU LEARN?
- How to generate revenue quickly
Build Internet Campaigns on leading search engines such as Google, Yahoo, Facebook, and MSN. - Measure, analyze and improve campaign performance
Learn strategically how to analyze website traffic and set up metrics to measure your marketing campaigns. - Dominate the local search market
Tackle the local search market and ensure your business has an optimum placement to receive maximum ROI. - Use Search Engine Optimization to get free leads & Sales
Maximize your website for free traffic from the search engines. - Learn Web Analytics to get a competitive advantage over your competition
Learn how to set up a KEY PERFORMANCE indicators (KPI) to analyze and measure website traffic. - Case study
Witness how a real profitable organization used Internet Marketing to generate a majority of its revenue
THE eMARKETSPHERE PROMISE TO OUR STUDENTS
We design Internet marketing courses that are practical and hands-on. We don't bore you with knowledge you don't need; only solid, focused professional knowledge that will get you ahead. No unnecessary fluff.
CHECK OUT THE OTHER COURSES
Remember, the Master certificate in Internet Marketing is composed of three courses and one externshop. Check out the other two courses and our externship:
> Intermediate Media Marketing [8 weeks, 100% online]
> Advanced Media Marketing [8 weeks, 100% online]
> eMarketing Externship
